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Right now would be a fantastic time for these ISPs to start installing Open Connect Appliances. It'll keep most Netflix traffic off of the backbone.

It’s not up to the ISPs. Netflix requires a minimum of 5 Gbps of traffic before an ISP qualifies for an appliance.

It's up to the ISPs to apply, isn't it?

Do you have any reason to believe that all those that qualify haven’t applied?

Laziness, lack of awareness, being under the 5 Gbps limit a year ago when they took a look, any number of other reasons?

While true in general, it's not a hard and fast rule. Exceptions get made when it makes sense.