Thanks for posting this :). Earlier thread when my wife and I created the app here -> http://news.ycombinator.com/item?id=2173298

This entire PR exercise has been fun. It went something like this

- Pitch TC with a very standard email. I was up the previous night looking through HN for advice on pitch emails. TC wrote a great post on us (it helped that both Path and Instagram announced funding that day)

- Pitch Techflash with the TC post. Todd Bishop is a great guy and he had done an earlier article on an older app of mine so this was a nice tie-in.

- Mail Anne Eisenberg of the NYT and point to both of the above. I had interacted with Anne several years ago and dug out her email address. Anne is just an amazing person and it has been great fun to work with her this past few weeks. Anne also pulled in Microsoft PR who pulled in Brandon Watson who run the show when it comes to Windows Phone development.

For both Aarthi and me, coming from a typical developer/engineer background, this entire experience has been very educational.

Now I'm off to see how many hits I got from the NYT linking to bubblegum.me :)