Good... the word "social" was always a bit strange as it has nothing to do with the colloquial usage of the word "social".
The epidemiological term seems to date to 2006 and a US Government planning document.
I've found the term vague, confusing, and inconsistent with established usage.
https://books.google.com/ngrams/graph?content=social%20dista...
This seems like globalizing a term that was originally very western- (and particularly English-speaking-) centric.