You are going to need some more meat on the bone for the “Why” section. Because “it’s a growing trend.”...? Seriously? So were Beanie Babies. At the very least you need a link to a separate, full write-up about why any business owner should care, much less make that plunge.

Don’t get me wrong, I am intrigued and clearly you believe in something, but you need to do a better job framing this.