I would like this movement more if they focused less on the investor pitch metrics and had more operational transparency. Opening up to a userbase about something like your product development cycle & the challenges experienced in real time would intensify the relationship x10+ for better and for worse. Like Kickstarter reward updates (are supposed to be). Real time Gantt charts and dashboards with explanatory blog posts about why this or that did or didn't happen. Its a big risk if you get off message, SHTF, and you poison your customer relations. But if you believe in what your doing and don't have anything to hide then I think making the connection is worth it. To me, that would be an Open Startup.