> sticks out like a sore thumb

Again, the number of people who this impacts is so small that it's hardly significant. Sure, here on HN I'm sure it seems that everyone is confused, but we're hardly a representative sample here.

> has trademark problems

Honestly I don't buy this. When you trademark something, you do so in a very specific manner, and I think Screen's market is specific enough as to defend a trademark in the screen sharing/collaboration segment _should they even choose to trademark the name_, which they can easily choose not to do.