So much for the advertisement-powered web. Congratulations, privacy people: you win. I hope the new web is everything you hoped. If it isn't, you have only yourselves to blame. Enjoy the paywalls.
I'm looking forward to it. Seriously. I know you're intending to be facetious with this, but everything you listed sounds good to me. Either charge for your service, or include ads that don't follow me around the Internet.
Somehow advertising worked on radio, on TV, and in print without correlating data about each viewer with all their other habits. I see no reason why that can't be the same online.
Did you not notice that print is dead?
Print as a medium may be dead, but journalism is still here. And it’s possible to provide without invasive tracking, just like it has been for centuries. The transition from ink to pixels doesn’t rely on analytics to succeed.
And to circle back to the original comment I replied to: They don't have to. A business can be run providing entertainment without granular user tracking. HBO and Showtime did it back when they were just add-ons to cable packages.
What OG commenter was implying, is that the Internet will be worse without 3rd-party cookies and tracking. I can't disagree strongly enough.
The problem here is when data is collected by third-parties I do not know, do not trust, and do not need. They collect data for their benefit without providing me anything of value, only ads aka spam.
Online ads are also nothing like print or TV ads. The latter has a barrier to entry and some minimum criteria they must meet like the laws on what's allowed to be broadcasted and they are at the discretion of the publisher. This makes it less likely that a scam or malware would be promoted for example. Online? It's the Wild West, anyone can advertise anything (fake tech support numbers for example) for a few hundred bucks and targeting means they can make sure only the people most likely to fall for the scam would see the ad, while flying under the radar of anyone savvy enough to recognise it as a scam and report it.
Or maybe I'm misunderstanding and you are suggesting to replace cookies with browser or DNS fingerprinting?
Show them in random order, or based on timestamp.
>ad discrimination
I don't want to be discriminated. If I have to watch ads, then I want the same ads as everyone else. I don't see how that's a problem, as billboards and TV ads are the same for everyone too.
The webs continued existence is not dependent on surveillance capitalism.
That's like saying that life is equally good and the US and North Korea because "people find a way" to work around problems. There's a real way in which economic inefficiencies reduce our standard of living. Making advertising worse on purpose is just a race to the bottom, all feel-good crusading without any end benefit to humanity.
"But I won't be tracked!", the privacy people say. So what? What harm will you have prevented?