Is this not an extension of "we win as a team, we lose as a team"? Would this be possible with the same consistency in teams where both drivers are in clear competition with each other for the seat next season?
If you want to see what the same management style looks like with competitive drivers, you can just look at the last time Mercedes had two competitive drivers. That would be in 2016, when Nico Rosberg won the drivers championship with Mercedes. The relationship between Hamilton and Rosberg had become so toxic, that Toto Wolf himself admitted he had no idea how he was going to solve it. It culminated with Hamilton trying his best to hold up Rosberg in traffic in the last race of 2016, because Hamilton needed to keep Rosberg of the Podium if he was going to get the title. You can watch the highlights on YouTube with the team telling him to speed up, while he more or less just refused. The only reason any of that was resolved, was because Rosberg retired after that season.
This story is pretty much repeated in F1 history any time you have two people on the same team competing for the title. Last year LeClerc and Vettel fought so much, and so dangerously on track, that it actually led to both Ferrari drivers crashing into each other and retiring in one race (something which mirrors one of the most controversial crashes in F1 history, when one McLaren teammate crashed into the other at Suzuka in 1989). The entire season was also full of their drivers arguing on the radio about team orders. Then you have the other most dominant driver, Verstappen, who Redbull have been unable to find a suitable teammate for.
To specifically answer your questions, at Mercedes “win as a team” clearly always means “help Hamilton win”. It’s not possible to operate a team where drivers are not fighting for their seat, and history has shown it’s not possible to have a good team culture when both drivers are actually competing with each other for the title.
Mercedes had to protect themselves from this and made the smart choice in choosing Bottas as he was well known for a calm and team focused demeanor. With Bottas, Mercedes could further build the team around Hamilton without causing issues between the drivers.
It would've been really interesting to see the team structure if Rosberg returned in 2017. Mercedes dodged a bullet by getting Bottas at the right time.
Is it fair? No. Drivers like Barrichello and Massa never got a title, while arguably they are champion-level drivers. I think Bottas is someone in that position right now.
The other question is would you rather be in Bottas' shoes of being on the top team but the number 2 driver, or like Ricciardo or Hulkenberg which are also top tier drivers but haven't had a clear shot to compete or even the chance to get a podium for the latter. Motorsports (and Formula 1) is a cruel world.
Ricciardo made the same move Lewis did, and the delay in the new regulation opens up opportunity for him. How good or what could it be is very uncertain, though. I think he's very unfortunate in timing; I think he would take the chance of the Mercedes seat if he weren't in contract at that time. And if he knows McLaren were moving to Mercedes engine, he might consider that too. Nobody knows what Renault showed him that made him sign though. Or maybe $80M can wipe that pain away..
It definitely helps :)
Redbull haven’t really resolved this problem though. Max obviously has championship potential, and is their number one driver. But they haven’t managed to find a suitable teammate for him. They need their own Bottas. A driver who is comfortable being the number 2, but talented enough to lock out the front row and consistently get on the podium with Max. They’ve found good personality fits (Albon is perfect in that respect), but haven’t found anybody who is also talented enough to give Redbull constructor potential.
That said, I really like Bottas, and I think it’s sad he doesn’t have a shot at fighting for the championship. His performance at CotA last year was amazing, and it felt great to watch him really race Hamilton (though the team arguably gave Bottas a safer strategy in this case).