I won't buy foods that say "lower sodium", "lower fat", etc. on the packaging. It's not because I'm illogical like the article suggests, but rather that 80% of the time such foods do in fact taste worse.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4742721/
> We found that the amount of sugar is higher in the low fat (that is, reduced calorie, light, low fat) and non-fat than ‘regular' versions of tested items