Why not go whole-hog and use Kinesis Streams and eliminate Kafka altogether?
But you're right, no reason not to start with kinesis in the first place, especially with all the AWS options around it including Kinesis Analytics (Streaming "SQL"), Flink (supported by AWS now) or plain old EMR (Spark, Flink, etc...).
There is a lot of work that goes into maintaining your own Kafka ecosystem, even if you use Confluent, Lenses, etc...