Some stuff that was weird about this rollout, from the Verge article:
- opt-out process required sending a scan of your drivers license
- GoFundMe page added a suggested donation of 15% to GoFundMe
- Yelp showed fundraising links for international retail outlets like L'Occitane
Strikes me as something that would be great as an opt-in. As an opt-out, it's understandable that "I'll stop doing this if you send me your drivers license" didn't go over too well, particularly from a company that many small business owners understandably mistrust in the first place.