I'm doing it in three passes. Stage 1 is writing the book with an emphasis on rigor, sourcing, and having something interesting, unique and valuable to share that people can't find elsewhere. I'm mostly through with that. Stage 2 is making sure people can understand it, that I've explained myself well. Stage 3 will be tone, accessibility, and fun.

So I am starting with very little anecdotal/personal experience, relying on science and industry stuff, then adding more of a personal touch as I go, enough to make it enjoyable.

Hit me up if you'd like to read the first chapter or two, tell me how far along I am on these goals. My email is in my username at hotmail.com