I have little kids and don’t want them to accidentally stumble onto malware or porn sites. But I still don’t like this kind of policing happening at the DNS layer. Even more do given his their previous service became a huge success.

Btw I see some resemblance with google here. Initially they were all “do no harm”. Only after they captured the whole market we realized we shouldn’t have succumbed to free shit. These guys are following the same model. Give free shit and get traffic, even though they lose money. They themselves claim they only charge businesses not consumers.