Yes, the SaaS does rely on state-of-the-art NLG. I don't know why you think they are far better if we are using them as is. I am not offended at all; just curious where that big difference is.
Who says one can't compete against the best minds? Isn't that the premise of startups and progress?
If you are a fan of "CTRL", you should have liked ours a bit better.
Apps need to simplify and yet provide the desired experience for end users. From your feedback, it seems we need to try way harder.
Thanks!