Was it? The techie community often seems to try to speak for the rest of the world and it doesn't always seem correct.

I would be surprised if much of the rest of the world didn't see a difference between "includes the facebook SDK" and "collects your data, bundles it, and sells it". Especially since such a huge percentage of apps include the facebook SDK. There's been specific research on apps that "overcollect" information and its found that typical users will only pay a few cents more for correctly permissioned apps.