If you tell people you don't know what causes their respiratory illness, they may think you are incompetent, and feel helpless.
If you tell them they have acute bronchitis, suddenly they feel empowered. It just means they have an inflammation of the bronchi. It says nothing of the direct cause, nor the indirect cause: a virus, tobacco, dust, air pollution or asthma. It says nothing about how bad it is. They don't even know really what it implies for their body or their treatment.
But now they think they know.
Call something a democracy, and nobody will check if it is.
Call something a privilege, and people will start to want it, working hard for it.
Models can be used to help your interact with the world. But they are also used to avoid interacting with the world: if you use them as labels, instead of comparing the model with reality, you get a shortcut to take decisions. It becomes a mere name to justify a decision process instead of a tool for the decision process.