It doesn't require code or SQL knowledge - so anyone can build/update their internal tools. You can hook it up to your database and/or business apps like Google Sheets, Salesforce, Hubspot, and Strip in a few minutes. You also have the option to add http services, graphql endpoints, or custom SQL queries as well - which turn into reusable building blocks that anyone at your company can use to build internal tools.
Full disclosure: I'm one of the founders. I'm not a developer, and I use Internal to build all of our internal tools. Some example tools we've seem people build:
1. Support lookup tool: Allows customer service reps (with permissions) to quickly view relevant data from your company database alongside ticket details (e.g. from Zendesk of Hubspot) in order to resolve customer issues quickly
2. Refund tool: Allows anyone (with permissions) to view customer orders from your company database, view previous Stripe payments, and issue refunds - all from one tool.
3. Onboarding tool: Allows anyone (with permissions) to quickly check the status of customers who are onboarding, review information, and create/update records.
4. Cross-datasource CRUD tool: Allows anyone (with permissions) to create, read, update, and delete data across your company database (e.g. PostgreSQL, MySQL, MongoDB, Firebase) and business apps like Google Sheets, Salesforce, Zendesk, Hubspot) — in a single interface.
5. Data mapping: Allows anyone (with permissions) to view data from multiple tables (or even systems) side by side, and map records together.
6. Easy CRM integration: Allows anyone (with permissions) to use data from your company database to quickly create a new lead or opportunity in Salesforce or Hubspot.