Will today's Apple event be webcast?
scripting.com
scripting.com
http://www.macrumors.com/2010/09/01/can-you-watch-apples-key...
They make stuff they like. If you like it, too: buy it. If not: sod off. Their damn-the-torpedoes approach is what makes them so engaging.
That said, I think Cook did a wonderful job in Back to the Mac, but that was a smaller event and he wasn't the main presenter.
EDIT: Back to the Mac was announced as live stream 3 hours before the presentation (http://t.co/evl5Qwu), and the September iPod event the night before (http://t.co/r73jXfu).