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When I saw the can design I immediately thought that it looks like the art style of "David Boring" (https://en.wikipedia.org/wiki/David_Boring), turns out it was really Daniel Clowes who designed it. "Ghost world" is one of my favorite stories & movies as well, but I didn't hear about O.K. soda before. Fascinating!

While I really like the art style and dark touch I think it was probably too niche or too off-putting for most people.

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Fellow Clowes afficionado here. That's exactly what I thought too when I looked at the art!

Just a couple of days ago, I discovered Clowes work in the movie 'Paul'. I thought the art work looked very much like that of Clowes' and paused the screen to observe it closely and noticed that it was signed 'Pussey'(after Dan Pussey, the timid cartoonist character in Clowes' universe), which confirmed it for me :) https://imgur.com/a/HbCLB5c

Clowes also drew one of Silicon Valley's promos https://pbs.twimg.com/media/C9V2XMLUIAA8oaC.jpg

Eightball was one of my favorite comics back in the day.

I chuckled at the quotes around "beverage" on the can.

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