It's worth mentioning that true demand from the Market will pull the optimal product out of a capable team. Thus, having the capable team and understanding at least which markets you are operating in are critical components to the recipe for success. While it's a helpful write-up, a lot goes unsaid. Namely, that one needs to say no to a million things in order to say yes to the few great things that will make the product/company what it is. Just changing or pivoting for sake of pivoting is not exactly right, it should be done based on intuition and data, and also based on paths tread by other successful startups.