Why not do it for decentralization purposes too? Blockchains are just a another class of consensus protocols. IMO one of the defining aspects of blockchains is the stronger threat model. Traditional consensus protocols are designed to be crash-fault tolerant, not byzantine-fault tolerant.
I wouldn't get tripped up by the word "validator". In the academic world we probably would have used the term "node" or "replica". It has a special meaning in the blockchain world because it conveys a sense of trust and work-checking.
"Who pays" is a fantastic question. The blog completely elides the question about incentives which in my opinion will vary depending on the app. For creating an censorship-resistant Wikipedia, it'll be different than a communications app. Hoping to write a blog post about that soon after we get more built to show.