You use of the word "seems" is very apt here.
Have you considered that Google might have hired Lattner precisely because he is the founder of LLVM and Swift, and they hoped to leverage his organizational skills to jump start next generation tooling? We know google is heavily invested in llvm and C++, but dissatisfied with the direction C++ is heading [0]. They also are designing custom hardware like TPUs that isn't supported well by any current language. To me it seems like they are thinking a generation or two ahead with their tooling while the outside observers can't imagine anything beyond 80s era language design.
[0] https://www.infoworld.com/article/3535795/c-plus-plus-propos...