RT as a propaganda arm needs viewers to function as kerlin intended. RT was created to offer a kremlin approved perspective. RT would fail that purpose if its reach is limited. This is something we can all agree on, right? Russia want to draw certain audiences, that's a given right?

So how is the neighbouring comment wrong or worth ignoring? Even tho the profit motive may not be there, RT value proposition to the kremlin is the same as vice, buzzfeed, and huffpost except that instead of ads, they seek get the audience to the site to expose to them to the kremlim approved narrative.