If you rephrase that as, "pay 20% more for an iPhone, but your chances of dying in the next pandemic or war are reduced by an order of magnitude", it might prove more popular. Of course, that depends on how convincing you are... but the present events will provide a basis for those arguments for a long time to come.

We'd see some adaptations though.

Apple would make cheaper, less fancy versions.

A lot of people would stop upgrading every year or two. That's hugely wasteful anyway.

More people would buy used.