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I don't think you're educating anyone. It's a free market, what's the problem with buying a Corolla over a BMW? Everyone and their mother (including mine) have a website now. 95% of those people don't need a professional design which is why sites like 99designs work.

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i don't feel your analogy works at all. if only 1 out of 20 designers (i'm just guessing at the average number of submitted concepts per contest) are getting paid for their work they are submitting, then 19 are losing out: it's called spec work.

cheap is not spec.

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