You've chosen a very unfortunate name for your project. While chattel is defined as "moveable personal property", the word has a very close association with slavery in America.
(added stuff via edit there)
It seems we've degenerated further than even cubeduel, where there was some criterion for slandering someone. Here, it's just a general opportunity to rip into that guy you've always been after...
"i built chattel.me as a reaction to high school, consensus, the level of online activity as a measure of worth" Yeah, in high school, the folks whispering about you needed a perhaps minuscule amount of guts and connections to spread their rumors. Here, even that's gone... (you know that here, who votes you up or down is already anonymous ...)