As we went forward we also acquired the collaboration and time-travel requirements to facilitate large team data curation - which aren't present in these offerings.
As for SPARQL, it's essentialy a messy and truncated datalog. It just seemed a bit silly not to use an actual datalog! Then as I've said elsewhere, we needed to be able to do fast time-window queries which CLP(fd) is excellent at and which SPARQL doesn't support.
JSON-LD is most definitely not human friendly, and turtle is certainly better. In our interface you can manipulate the schema in turtle as it's far clearer.
The advantage of JSON-LD is as an interchange format. With turtle you are pasting together strings. With JSON-LD libraries for querying the database are just functions which build JSON-LD. It also simplifies parsing on the opposite end.
But in addition JSON-LD + strong schema give you a way to treat segments of the graph as documents! We can use our get_document word and you'll get back the JSON-LD fragment of the graph associated with an ID. JSON-LD was carefully designed so that this bidirectional interpretation is possible.