Most of this was developed way before the pandemic started. Not launching would be wasted effort and you might end up looking like you are lagging behind phonemakers that announced/launched before the pandemic.

Gadgets are seen as a status symbol in some groups, having the newest thing could be more desirable than paying rent to some. There is also still a large group of people that were not laid off, they still want that money.

I do not know about the logistics of manufacture and shipping, there might be a shortage after they sell though the initial launch stock.