The big question though is how long will this last? I think the general population has not yet appreciated the possible severity of the ensuing economic downturn.
A lot of trade publications are already starting to sound the alarms on how ugly this could get. A return to 2008 era aggressive discounting is likely going to happen. Retail partners may be crippled by the quarantine. A lot of brands are going to be assailed from many directions simultaneously, it's going to hurt.