Ask HN: Is it possible to bootstrap into a software company from a normal one?
We started an online travel agency business, highly focused on the niche we're experts in (Cruises) and have been doing great on growth, customer acquisition, customer service, etc... -from a regular business POV- but are obviously not a startup. we're doing OK.
But since we do not have a website (yet), I don't think we can consider ourselves a product, we've mainly grown our Facebook footprint (+5000 fb group), where all the interactions between our customers and travel agents happen.
I want to build out a website on that premise, which is run as a marketplace for cruise travel. But how do you go from business/market-fit to shipping an online marketplace and becoming a product who can achieve product/market fit.
My question would be, if this is a possible endeavour or path to follow in your own experience, or if you know someone or some company who has attained this successfully.
Also how would you go about it? MVP's are easy to reason about conceptually, but much harder to deliver than one might think. I guess mis-directed perfectionism is making it really hard for me to ship something, anything really, for this new level we want to acquire.
PS: So sorry for any misuse of Shakespeare's language, english ain't my mother tongue.
And also thanks to anyone who might want to help us out with their knowledge, experiences or tips!