...Yet, this formula has never before been stated. That is, until now.
...page goes on to detail things that have been widely published and discussed all over the place.
...page goes on to detail things that have been widely published and discussed all over the place.
All the technologies Tesla uses existed but no one had created a Tesla :)
For anyone who has studied pricing the least bit, these ideas, even put all into one page, are not particularly novel.
The hard part, imho, is to get people to actually believe these ideas work. As replies on this thread show, there are doubters even though these ideas are just pricing fundamentals.
What would be more powerful is a "formula" for figuring out the exact willingness to pay for a product to know what number to anchor/distract around as your target number. Figuring out willingness to pay is one of the actually hardest problems out there that a never before seen formula would be interesting for. But like, the anchoring effect? That's not even marketing 101, that's covered in AP psychology