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It is clearly for practice / home use and not for live performance. The main value seems to be the automation for switching tones based on song presets.

This is also the focus in one of the mainstream modelling apps, ToneBridge, except it doesn't play along with tabs, so there is clearly a market for it.

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All of the existing modelers support toggling based on midi commands

Those modellers are expensive as hell and super complex. With this you don't need to dig into sub menus or even need to know how a tone stack works. You just tell Alexa what you're trying to do and it does it.

This definitely is very useful to a huge chunk of the guitar player market.

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