I second that. Yeah having it in the title probably helps attract clicks, but it’s really just there for an implicit brag about yourself. This strategy is not a super appreciated thing (by myself as a reader at least).
I'm curious if it'd be beneficial to randomize the order of items under each category, per client. That way, a traffic spike on your site would less likely result in traffic spikes on the first items on the lists from non-picky buyers.