Thanks for posting this excellent article. This really resonated both as a Brooklyner and as a full-time founder of a health-tech startup (for 3yrs.)

Lesson Learned: whatever doctors or hospitals say in their "Thought Leadership" pieces...if you end up making medicine more efficient and threaten their fee-per-use system, you will get tons of of pushback from the first-do-no-harm crowd. Talk is cheap, you should focus on what the AMA and individual medical Boards do, not what they say.

Epilogue: I'm back at a larger startup.