Pavlovian conditioning [0]:
"a learning procedure in which a biologically potent stimulus (e.g. food) is paired with a previously neutral stimulus (e.g. a bell)."
In my case:
food: losing all my data (or it becoming incredibly difficult to access / control / afford)
bell: uploading all of my data to a new internet product.
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Most companies have unsustainable business models (grow forever).
For startups, this is especially true (rapid growth forever).
This is a new internet company, but their whole shtick is that they have a sustainable business model. Given that data, maybe my bias is unfair.