> A lot of the Etsy engineers seemed to find this fascinating. I think the main reason for this is that they run in a data center and control their own hardware

I'm shocked that Etsy, then or now, is at a scale where that's even close to making sense, that it would even be a discussion.

I wonder if it still is, I don't know how its size has changed over the intervening seven years, but with the explosion in popularity of I/P aaS I think it would be even more surprising today.