Anecdotally I know of many people who work year round to prepare for an event at SXSW and rely on it for their entire annual income.
Cancelling SXSW is a big deal to this city. It hurts. It's not to be downplayed.
[1] https://austin.culturemap.com/news/city-life/09-27-17-econom...
Is that $350 million into the city taxes, or just $350 million for some private citizens, apparently some of whom you know and for whom it is undoubtedly a big deal.
https://explore.sxsw.com/hubfs/2019%20SXSW%20Economic%20Impa...
That’s 350M number is also extremely suspect, at a minimum including existing city residents as the hotel reservations are vastly below attendance.
Still even assuming that 350M was correct and not ridiculously inflated it’s 350/146,000 = 0.2%.
The GDP per capita was simply a sanity check showing how 1.4B must be wildly wrong.
https://en.wikipedia.org/wiki/List_of_U.S._metropolitan_area...
In the end the overwhelming majority of people are not throwing down thousands of dollars per day at bars and restaurants.
As the old parable goes, maybe it doesn't make a difference to all those thousands of starfishes washed on the shore, but it made a difference to those few the boy threw back into the sea.
A small percentage is going to be quite concentrated, but at that point you’re not really talking about Austin. Just the people actually running the event.
In terms of impact on local small business it’s still a small revenue bump as SWSX pushes tourists to chose other dates or other cities with cheaper hotel rooms etc. Further, most companies don’t have the slack to really benefit from such events. Something like a 2-3 percent boost in a local bar’s annual profit seems possible, just not that important relative to a shutdown.
There's a big halo effect on these sorts of things. When hotel rooms get booked, housekeepers get more hours, bartenders get more tips, restaurants get more covers, etc.
For the event itself you also have the carpenters who assemble the stages, security staff, garbage runs, etc.