Fine if you are a huge social media personality like Scoble. If Scoble got fired from Microsoft then he'd make himself a martyr and his social cred would only increase. He'd lose nothing.

If you are a small-time schmuck with a wife and kids to support, you'd think twice before voicing a controversial comment on your employer. Part of the free speech of the web is having your opinion heard, even anonymously, without risk to yourself.

Yes, that leads to trolling - whether idiots, sock puppets of the left or right, etc. But that's the drawback of free speech - like drunken hecklers in an audience. But I'd rather have the trolls than lose the right to post anonymously or under an assumed identity if I wanted to. If I want to use my real name - fine. But that's my choice to make.

We don't have to play in Zuckerberg's world if we don't want to.