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The reason for the lack of substance is pretty obvious. This is just thinly veiled linkbait to get you to buy his ebook. See the last (easy) step.

True, little meat, but the bullets are good jumping off points. Bookmarked.

Thanks! I have written it based on my experience. It was really hard to make a first step. And I wanted to help others in it.

Yea. This article could have been written about any web store without needing to change much of the content within it.