It made it easier for people to find me online. Not sure if that's a good thing though.
When I'm interviewing, it helps showcase my writing skills and previous work. A lot of potential employers will ask if for writing samples and if I have experience in SEO/blog platforms. I usually direct them to my website/blog.
I also cover my interests and activities outside of work. I think it gives them a better picture of who I am - activist, researcher, and taco enthusiast.
I didn't even start as a content writer and now, I write content for Startpage's blog: https://www.startpage.com/blog/