Of course it is.
Devs, sysadmins, etc using Linux and such don't like it when they have to fiddle around because they need to fiddle to get bluetooth working because some producer was an ass or whatnot.
These are also the people that get turned to when the uncle or friend needs a recomendation for a new laptop, etc.
It's uncommon enough among major vendors that it's good publicity (and it's uncommon because of shady anticompetitive Microsoft deals)