They made the requirements pretty clear and stringent enough that I very much doubt anyone is at risk of accidentally entering into that contract, but if that does happen, then the contract would be null. I just don't see that happening though.
The problem is Disney co-opting two regular parts of Twitter's service, and then claiming that represents a Disney service. It isn't, and can clearly be used for purposes beyond establishing a contract.
You can set up a phone line or P.O box with the same terms of service agreement. Twitter is not sacred. You can call that "co-opting" those services I suppose, but I don't see why that's a bad thing. Services exist to be used.
Disney is going to use some common sense when reviewing these tweets and filter out the trolls and people disputing the terms. They are not out here trying to trap helpless children into a contract, just make some marketing materials. Again, this is not the first time this has been done and is not controversial. Maybe I underestimated the number of troll tweets, but I'm sure Disney will figure it out just fine.
Yes they are. Did you not read their tweet? They literally called it a contract and said that they believe anybody who replies to them with that hashtag is agreeing to its terms. Their choice not to exercise the rights they are granted by that contract doesn't mean that there isn't a contract.
The only thing that does mean there isn't a contract is that their logic is bullshit and they can't unilaterally decide that somebody else has entered into a contract with them.
“@Disney #MayThe4th This tweet enters into Disney’s offered contract, except that Disney agrees to pay $100,000 for the license to optionally publish this Tweet and to include it in Tweet analysis corpuses. If Disney doesn’t explicitly object within 48 hours or collects this tweet as part of a database, they accept this modification.”
IANAL, genuinely curious.
In this case Disney offered a contract that you enter into via tweeting a reply. If you send back modified terms then Disney has the chance to review the new contract and reject or accept it. If a human saw your tweet and still included it in whatever marketing materials they are creating then you might have a good case.
Just as Disney would need to argue that you knew you were being bound by their ToS when you tweeted them, you need to show they accepted your terms. The part of your example about a time limit wouldn't fly for that reason. Both sides also have to think the contract is reasonable (not a joke). If you put a bajillion dollars as the price, there's no contract. I'm not sure if $100k for a tweet is believable.