Mistakes, we’ve drawn a few (2019)
medium.economist.com
medium.economist.com
Intuitively, there should be a fairly tight correlation between size and weight, so overlapping them isn't misleading.
Or maybe not, and tiny, thick-necked pugs are becoming more popular and this trend should be reflected somehow!
Is there an infrastructural or SEO reason to do this?
I wouldn't label it "common practice for larger brands".
I would label it "common SEO abuse by larger brands".