How is it a crappy business? It literally took countries shutting down their borders and people not traveling at all to bring them to their knees.
So yeah, if your company can't survive a month without revenue, it is a crappier than average business.
I think that is optimistic...
https://www.cnbc.com/2019/01/23/most-americans-dont-have-the...
They wouldn't go bankrupt, but surviving would require taking on debt.