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Unless their investors believe in a V-shaped recovery afterwards, and are willing to spend money now to gain market space from competitors who would die in the meantime.

Advertising seems to be hit - there are quite a few articles around e.g. YouTube paying substantially less to creators.

> It will take time to feel the 2nd and 3rd order impacts.

Ask people at Sun how relying on the .com economy worked out for the company, as one example.

Realestate has already been hit hard. Opendoor had like a 40% layoff + furlough.