1) I work from home. When my internet goes down, everything grinds to a halt. When I call my ISP, I want their first words to be "we are having an outage" not "we can't help you because you're not using our supported hardware."
2) When the router inevitably dies, I can take it down and get another one without too much trouble on the same day.
3) It actually works. Nicely. Why would I want to screw that up and give myself one more thing to configure/tweak to death? No thanks. I have real work to do. Until this thing gets in my way, it stays.