A few points:
1. The pricing (8 months free + $2/month), even though it is very competitive, does make my brain calculate, "what if the 8 month free period didn't exist. What would be the total cost then?" And the conclusion it comes to, "a tad more expensive compared to other usual suspects". I don't think that was your intention and I don't know if others think so, too, but that was my first reaction to it.
2. Access to the page builders without having to sign up would be a plus. Ref, divjoy: https://news.ycombinator.com/item?id=20688044. Doing so might be difficult, so don't spend too much effort on it as I am not sure if it would actually help increase the sign-ups. It will make me try, though.
3. Please see if you can improve performance. A demo page you linked to from the website is absymally slow: https://developers.google.com/speed/pagespeed/insights/?url=...
First Contentful Paint: 5.2s
Speed Index: 6.2s
Time to Interactive: 13.1s
First Meaningful Paint:6.1s
First CPU Idle: 10.5s
Max Potential First Input Delay: 320ms
4. It is absolutely great you offer TLS and custom domains for free, but do you also offer a choice to turn off analytics?
I love the dark mode. The colours (with or without dark mode) are really pleasant.