I'd imagine that domain name is worth some serious case. Automattic (WordPress) and many others would probably love to scoop that up. I wonder if that's their most valuable asset now?
Automattic probably derived from "Matt" (The name of the founder) so probably better to keep using the brand.
Automatic Labs is owned by SiriusXM (market cap $25B).
I was just thinking that Automattic should buy the domain and just point it to theirs. I guess it doesn't matter though, most people don't know what Automattic is, they know what Wordpress is.