Apple charged multiples of the market price when they were installing user upgrade able consumer grade 2.5” HDDs into their laptops, this won’t stop them.
I type that both sarcastically and with complete sincerity. Apple is vertically integrated, which puts their products in a different class than Intel/Windows, ARM/Android. If you’re an Apple user you’re not worried necessarily about the CPU or memory, your concern is whether you can run the Mac OS or iOS and the ecosystem that goes with it. So Apple doesn’t have to compete on price for its hardware, but rather on other intangibles.