I disagree in part. The articles notes:

> The settlement also obligates Facebook to pay $5 billion in civil penalties; that penalty is significantly larger than the next-closest penalty the FTC has ever won–which topped out at $22.5 million.

With $5 billion, I believe we're within a factor of ten of the right fine, which isn't something I always believe about these settlements. Compared to e.g. Janet Jackson at the Superbowl, resulting in a fine of $27 thousand - $5 billion is at least a line on the spreadsheet.